We want to be a club that is competing at the very top end of the game and that means competing to win the Premier League and competing to win the Champions League. On that basis, we are not where we want to be yet. I think it’s not idle ambition when we talk about wanting to get there. I think we have a very solid plan that will give us the ability to be able to compete at that level provided we do things well.

We should be able to compete at a level like a club such as Bayern Munich. I’m not saying we are there by any means, we have a way to go before we can put ourselves on that level. But this whole journey over the past ten years really has been with that goal in mind which is why I say that this is an extraordinarily ambitious club. We get beaten up along the way but I think we are an extraordinarily ambitious club. This has been about putting us up with the best in the world and now the question is turning that platform now into on-field success. – Ivan Gazidis (June 2013) http://www.mirror.co.uk/sport/football/news/arsenal-chief-ivan-gazidis-qa-1936217


What you have read above, is an excerpt from a briefing given by Ivan Gazidis where he reviewed Arsenal’s 2012-2013 season and also spoke a lot about plans for Arsenal going forward. To be honest, I like Gazidis, the man is very well grounded in handling the media and fans. I think he should be working in Insurance, as I am yet to listen to anyone who can sell a long term policy better than him. He does his job very well especially considering the recent commercial deals he has obtained for the club that were the launch pad for our FA Cup Triumphs.

This post however is not meant to sell Ivan but was borne out of the statements he made in the text above. “We should be able to compete at a level like club such as Bayern Munich”. Let us review some of the indices

World richest 20 clubs according to the Forbes list in 2015

[table id=15 /]

See full list here: http://www.totalsportek.com/money/richest-football-clubs/

old sponsorship deals


sponsorship deals

Culled from : http://www.forbes.com/sites/chrissmith/2015/05/06/soccers-richest-sponsorship-deals/ 

Notice our drop from third to fifth with Bayern and Chelsea surpassing us. Our current deal is largely helped by naming rights for the Emirates stadium, an area where United, Chelsea, Barcelona, Real Madrid, Liverpool are yet to tap into. Should they consider that, we certainly would be blown out of competition on this front.

This post is not intended to scare. Rather, I’m just trying to put some perspective to how close or far we are from our opponents in the Champions League given the comments made by our chief executive two years ago. Bayern really are a very good team, on paper, it’s hard to see how we can get anything from them over two legs. Over the last few days I have wondered if this dark cloud of pessimism is borne out of a clear gulf in class between both teams or largely influenced by the results of the preceding champions’ league games this season.

Compared to how we have suffered against teams like Chelsea and United, our record against Bayern though telling over two legs is not as bad as made out to seem. 4 loses, 2 wins and 2 draws in our last 8 meetings is not particularly an easy ride for the Germans I believe.

However, I feel Arsene and his troops must realize the big picture is to qualify from this group and not to beat Bayern Munich as 6 points against Bayern is a dream of magnanimous proportions, 3 points would be a nice have, 1 point is really what we should target. (My goodness, I can’t believe I just wrote that). However, we have shown severally in the past especially in the champions league that game management is not our forte, the points dropped against Anderlecht, the manner by which we conceded the third goal at home against Monaco that made qualification last year a herculean task, the points dropped against Napoli two years ago depriving us of finishing top of the group are examples of how sometimes focusing on the short term (win a game), might mean losing out on the big picture (qualifying or getting a lesser opponent in the second round)

However, it is easier said than done but game management is a skill many managers have perfected the art in and which Wenger would have to deploy if he intends to salvage what has been a shambolic champions league experience this season.

As you can tell, I’m not really optimistic about this game and I hope I have not infected you if you are. However, if Gazidis’ plan is for us to start competing with the links of Bayern Munich anytime soon, this game would be a great time to send a statement.

Whilst there certainly are several other indices to winning, the ratios certainly do not match, the gulf between our trophy cabinets eclipses whatever difference there is between us financially. Soon we would have stretched our marketing potentials, even if we do not, sugar daddy investments in football clubs would eclipse ours and there is an urgent need to start winning things as above all, we are a football club and nothing brings more off the pitch success than on the pitch success.

Thank you for visiting, as always @tobiamoo would have a review up after the game so visit us to view that. If you have a comment on this post, feel free to use the comments section below or Twitter @canoncrested. Follow us, we certainly follow all non constantly retweeting Piers Morgan Arsenal fans back.

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