Arsenal signed a shirt sponsorship deal with Visit Rwanda in 2018. A 3-year deal worth £30 million (€34 million) which the Rwandan government has attributed to an 8% increase in the rise of tourists to the country with tourists from England alone increasing by 5% post signing the deal.
Rwanda is banking heavily on a tourism windfall to develop its economy. In particular, the country is betting on high-end travel (thanks to the mountain gorillas of the Volcanoes National Park) and hosting conferences. These activities generate nearly €430 million per year, amounting to nearly 5.47% of Rwanda’s GDP (€7.6 billion in 2017, according to the latest IMF figures).
With a view to enriching the relationship between Arsenal and Rwanda and celebrate the young creatives who are putting Made in Rwanda fashion on the map, Visit Rwanda and Arsenal teamed up with Collective Rw to put Pierre-Emerick Aubameyang, Hector Bellerin and Reiss Nelson to the test and challenge them to create their own looks from a range of apparel and accessories produced by Haute Baso, House of Tayo, Mizuki Designs, K’tsobe, Motions, Rwanda Clothing, Uzi Collections and more.
The player seems to have enjoyed the event, conversing freely amongst themselves while trying out different fabrics that were available. Hector Bellerin obviously felt more at home given his personal interest in fashion, an interest he claims to have gotten from his mother. He is walked runways and is considered by many to be one of the most fashionable footballers in the world.
Hopefully, the players can turn on the same level on the same level of style as Arsenal seek to win matches that will see them get back to Champions League places.