When you walk into our London Colney training ground, the walls are covered in images, words and club records that reflect both our past and what defines us.
Its purpose is to remind everyone who steps through the doors what we stand for, and what is required to achieve success.
It was just one of the many changes that have taken place under Mikel Arteta, as he strives for an atmosphere of complete togetherness.
“First of all, [what I want for everyone is] the feeling to be privileged to represent this club and be in the position that you are, every time you come through that door,” he told Arsenal Media.
“If that is lost, you have to go, get in your car and drive home and come back the next day with a different thought, because we’re not going to move the club the way we want [without that] and that is the purpose, and without a real purpose I don’t think we’re going to achieve what we want.
“For me if I have to define our identity, it is one word now: unity,” he continued. “The past that we had in recent months, it is only one, unity.
“Without unity you can’t achieve what we want to achieve and unity means every person that works in the organisation, it’s our way of playing, it our way of transmitting, our way of playing, it is our way of transmitting our values, our way of connecting with our fans, our ownership is everybody, uniform, thinking in the same way, with the same purpose, without any individual agendas, without any egos, just that’s the task.
“That’s what we want to get and a big part of that [I am] I am going to push the boat very, very fast.”